Undercover Roadshow
Faced with attendance fall-off and no-shows in past events, Samsung engaged us to get their network re-engaged in the world of Samsung Galaxy AI.
We created a series of 6 national events which brought together mobile sales pros, industry VIP’s and Samsung’s executive leadership for immersive nights of play, trial and learning.
Wrapped up in a mystery theme “Samsung Undercover” invited guests to attend our event through an exclusive app, and challenged them to collect clues throughout the evening, driving engagement and product knowledge retention.
French and English localization
Working with Samsung to curate content for each region including French Canada, including ensuring the thematic and it’s components spoke to each audience with relevance.
Immersive Learning & Product Promo
Working with tech-first pros to engage our guests, each station within the venue gave unique, quick and fun product knowledge tips and tricks that could be stored and referred to later within the event app we created and deployed for Samsung.
Dynamic Entertainment
Guests were able to interact with entertainers and actors who helped complete the story, leading to social engagement and product knowledge opportunities that proved to stick with each guest. Each location getting their own unique flavour.