Miller Design Lab
We penetrated the urban lifestyle sphere through the creation of Miller Design Lab, joining forces with streetwear titan Jeff Staple and an eclectic group of Canadian influencers, encompassing musicians, DJs, and dancers.
This collaboration birthed a high-end streetwear collection, alongside photography influencer Elie, and a sneaker series with Jack-the-Ripper, both premiering at the Museum of Contemporary Art and creating a significant buzz, catapulting the brand to the forefront of urban luxury, even trending #1 on Hypebeast.
A content series of diverse creators
Our vibrant synergy of talent spawned DJ mixes, dance routines, and songs, establishing a novel, immersive platform that harmoniously blended style and entertainment, setting a fresh benchmark in dynamic branded content
An exclusive capsule collection
Melding cutting-edge fashion with evocative imagery, we united the creative forces of Jeff Staple and celebrity photographer Elie to conceive a unique, premium capsule collection, exclusively accessible to MGD enthusiasts.
A notable MOCA launch event
In a spectacular fusion of art and high fashion, the Miller Design Lab revealed its exclusive collection at the Museum of Contemporary Art. This electrifying launch event, attended by over 300 notable industry influencers, redefined the horizons of urban luxury, seamlessly intertwining the worlds of elite streetwear and premium beverages.