Lunchables Adventure
We unveil our vibrant campaign for Kraft Lunchables, emphasizing the importance of a balanced lunch.
We crafted an unprecedented escape room experience, a thrilling adventure where children faced the imagination-eating Boron's. The centerpiece was the world's largest Lunchable: an escape room maze, where kids created characters from familiar Lunchables items, transforming them into playable figures through a digitizer to challenge the Borons. This mobile adventure, landing in iconic locations across America, enjoyed tremendous on-site success and continued online engagement, seamlessly blending physical play with digital interaction, safeguarding the lively imaginations of children one Lunchable at a time.
OMG The world’s largest Lunchable.
We unveiled this giant snack, quirkily crafted into an immersive escape room maze, serving as a magnetic centerpiece that seamlessly blended novelty with interactive fun, beckoning families to a delightful and imaginative adventure.
Fostering learning and fun
In this thrilling adventure, kids engaged their intellect to crack intricate puzzles, a voyage fostering not only creativity but also instilling vital knowledge on balanced eating. This immersive experience deftly combined education and entertainment, nurturing both imagination and healthy habits.
The best motivation: Monsters
Amidst their journey, kids encountered the menacing Borons, creatures determined to stifle their vibrant imaginations. Armed with smarts and creativity, young adventurers navigated through a series of challenges, using their freshly crafted Lunchable characters to outsmart and overcome these imaginative adversaries.