Building Hockey Communities
Hockey has the power to unite, and Kraft Hockeyville stands as a testament to that truth.
As one of the most iconic sports marketing programs in North America, Kraft Hockeyville brings together passionate hockey communities from across Canada and the USA. Sponsored by Kraft Heinz, the National Hockey League (NHL), and the NHL Players’ Association (NHLPA), the program fuels excitement for the game while revitalizing local rinks, making it more than just a competition—it’s a movement that builds and strengthens hockey communities.
Collaboration at the Core
For another consecutive year, SDImktg has played a central role in executing the Kraft Hockeyville campaign, managing relationships between key stakeholders: Kraft Heinz, the NHL, NHLPA, retailers, and broadcasters. Our team at SDImktg ensures seamless collaboration across these partners, creating an extraordinary experience for fans both in-store and in the community. From in-store displays to fan engagement, we bring the program’s vision to life, delivering on all fronts to make every year’s competition an unforgettable success.
Purpose-Driven Engagement
At the heart of Kraft Hockeyville is a purpose that resonates deeply with communities. The program’s mission to refurbish local rinks brings more than just NHL excitement to underfunded arenas—it helps rejuvenate the very spaces that nurture the next generation of hockey talent. SDImktg supports this vision by handling all aspects of promotional fulfillment, community engagement, and social media strategy, ensuring that each year’s contest reaches new heights in participation and community involvement.
Creating Memorable Moments
The winning community of Kraft Hockeyville 2024 gets the rare opportunity to host an NHL pre-season game, televised for hockey fans across the country. SDImktg manages every detail of this celebration, from VIP hospitality to event management, ensuring the community receives the full Kraft Hockeyville experience. By blending local pride with NHL-level excitement, we help create moments that will be remembered for years to come, strengthening both the game of hockey and the communities that support it.