FIFA World Cup 2022
We spearheaded lead generation initiatives, highlighted state-of-the-art models, and showcased futuristic concept cars.
Central to our strategy was a groundbreaking fan engagement approach, comprising a digitally-driven indoor experience centered around vehicle models, coupled with an outdoor football fanatic experience that ingeniously integrated the aesthetic attributes of KIA. This case study epitomizes the seamless fusion of automotive innovation and premier sports stage allure, with fan-centric lead generation experiences at its core.
A story of global strategy & execution
We secured two separate global RFP’s for KIA at World Cup 2022, for Strategy and Execution. Our approach melded KIA’s vehicle-forward brand objectives seamlessly with World Cup fan engagement goals, crafting an experience that resonated on brand-centric and fan-centric levels.
Teamwork + Movement that Inspires
We crafted a strategy that seamlessly took fans on an evocative journey. Embodying both brand platforms, the initiative created a rich, immersive narrative that captivated fans, inviting them to personally engage and connect with the principles central to KIA's ethos.
No, this is not a rendering.
We devised some of our most impressive displays yet, employing innovative lighting and glass structures to spotlight Kia's concept cars and feature models, offering attendees a visual feast that melded sophistication with groundbreaking automotive innovation.