Tree of Dreams
In this case study, we present the "Tree of Dreams", a radiant centerpiece conceived for CONMEBOL at World Cup Qatar 2022.
Celebrating the rooted legacy and vibrant spirit of South American football legends, we constructed a vivid favela courtyard of museums and interactives, blending Warhol-esque artistry with superhero grandeur to lionize South America's iconic players. The monumental 30-feet Tree of Dreams stood at its core, encapsulating the rich history and deep-rooted connections that make South American players a beacon of global football, magnetizing over 100,000 admirers to witness South America's illuminating narrative.
The instagrammable masterpiece
Amidst the vibrant courtyard, the "Tree of Dreams" stood, magnetizing visitors with its reflective metallic allure. This 30' structure not only celebrated South America's legendary players but also served as an enthralling beacon drawing people in.
The bold barrios of South America
Amidst the stark desert landscape, our vividly crafted barrios blossomed, offering an inviting contrast with their boldly vibrant hues. These spaces beckoned visitors to immerse themselves in the rich, colorful narratives of South America's legendary football icons.
Breathing life into legacy
We boldy ventured beyond the conventional CONMEBOL institutional branding, crafting a vibrant narrative identity that resonates deeply with audiences, offering them an engaging tapestry of stories that celebrate the rich history and dynamic spirit of South American football.