Marketing reDEFINED™

We create
meaningful connections

We transform
moments into experiences

We inspire
loyalty and trust

We craft
compelling brand narratives

Who We Are

Since 1988, we have been delivering measurable growth to the world’s biggest brands through strategy-backed sales, marketing, and digital solutions.

What sets us apart is our commitment to delivering impact across key verticals like retail, financial services, consumer goods, and sports. Grounded in our values of collaboration, creativity, and results, we consistently help our clients connect with audiences in meaningful, lasting ways.

SDIsports

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Midnight Circus

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Fuel Media

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BDS Connected Solutions

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Good Things

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kite

Rogers

Toronto International Film Festival

Rogers tasked us with creating a standout brand experience at the Toronto International Film Festival (TIFF) 2024, aiming to position themselves as more than just a telecommunications provider.

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Kraft

Building Hockey Communities

Hockey has the power to unite, and Kraft Hockeyville stands as a testament to that truth.

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Lunchables

Lunchables Adventure

We unveil our vibrant campaign for Kraft Lunchables, emphasizing the importance of a balanced lunch.

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Samsung

Undercover Roadshow

Faced with attendance fall-off and no-shows in past events, Samsung engaged us to get their network re-engaged in the world of Samsung Galaxy AI.

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Conmebol

Tree of Dreams

"Tree of Dreams", a radiant centerpiece conceived for CONMEBOL at World Cup Qatar 2022.

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KIA

FIFA World Cup 2022

We spearheaded lead generation initiatives, highlighted state-of-the-art models, and showcased futuristic concept cars.

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Miller Genuine Draft

Miller Design Lab

We penetrated the urban lifestyle sphere through the creation of Miller Design Lab, joining forces with streetwear titan Jeff Staple and an eclectic group of Canadian influencers, encompassing musicians, DJs, and dancers.

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Ikea

IKEA Play Cafe

IKEA’s 12-day urban pop-up used tech and the “Shop, Play, Eat” concept to engage visitors with RFID spoons, games, and food, leading to the opening of their first downtown store.

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How We Do It

We are a unique community of brands that stand together as a privately-owned, single legal entity.

This unique structure has allowed our people and our business to thrive. Today, we've grown into a dynamic community of brands, steered by fearless and talented individuals worldwide, all driven by a human-centric approach. Our ready-for-plug-and-play collaboration sets us apart.